It’s the third Thursday in November. This can only mean one thing: Beaujolais Nouveau is here!
Beaujolais Nouveau Day officially starts at midnight on the third Thursday of November in Beaujeu, near Lyon, home of the vintage. Barrels are rolled through the streets of the region, and the celebration lasts throughout the night.
French law prohibits the wine to be sold before the third Thursday of the month, which creates an exciting anticipation once the month of November comes around. So today, all around France, people will celebrate the arrival of the newest Beaujolais!
The 2012 Beaujolais Nouveau campaign this year revolves around the world of fashion, as they believe that this wine shares the qualities of “refinement and glamour” that fashion possesses.
Although, the French are not the only ones to drink this light, fruity red wine. Following the Parisians in Beaujolais consumption around the world are the Japanese, Americans, and Germans.
As tradition has it, on this festive day, restaurants, wine caves, bars, and wine stores will have signs out that say, “Le Beaujolais Nouveau est arrivé!” (The Beaujolais Nouveau has arrived!”) Can’t wait to celebrate!
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